Another day, another Apple presentation and while the world and his wife were marveling/drooling/despairing (delete as applicable) at the shiny new old things that Apple told the world it needed we may have missed a trick in the less sexy news surrounding the new Apple TV release.
Yes you can play games and use more apps than the current model. The software now gives you lovely fullscreen previews of movies and TV content information, multitasking and even weather information via the new remote which looks and acts nothing like an Amazon Fire TV remote in the slightest. Oh no. The ting that worries me a little was the lack of any mention of a 4K HDMI output.
The presentation went on with no hint of the Apple TV box being able to output 4K.
Now I am not saying that 4K (UltraHD for the people at home mainly) is the be all and end all of all television viewing. Sales in the UK are patchy at best but 4K currently is the sales pitch of the moment when it comes to visual products of all kinds including the new iPhone 6s.
Looking further at the specs put up on the Apple website after the presentation and the HDMI output is listed as 1.4 and being able to output Dolby Digital 7.1. With this in mind you could squeeze some UltraHD 4K video out which would keep Netflix happy at least. It still, at the moment, specifies the video output as 1080p. Are we to expect a software update in the near future? That aside the other item surrounding the Apple TV we as content creators should all keep an eye on is the new tvOS programing language running the show underneath the new taller box.
With all the recent talk of television viewing being treated as an app (it’s all BBC iPlayers fault), tvOS maybe more significant that we can first image.
It is clearly a case of watch this new TV space.